Ever since 2015, mobile search has significantly surpassed desktop searches. Side by side, load time is considered as a ranking factor. In that frame of reference, mobile users are on the lookout for an impeccable user feel and experience when browsing on their devices. In this day and age, users desire rich content that load quickly.

In that regard, Google declared its latest venture: the Accelerated Mobile Pages, an open source initiative for a swifter cellular/mobile internet.

What exactly is the AMP initiative?

The Accelerated Mobile Pages are an open source framework, founded on HTML and accessible on GitHub. This is exactly the reason why those pages can be loaded in an instant.Say hello to super responsive mobile pages! These pages are hosted on Google’ servers. Based on a Content Delivery Network, those pages are lightning fast, whatsoever the device used, irrespective of the content or its weight.

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The AMP plan is evidently devoted to publishers, with aspirations to match, if not outdo Facebook’s Instant Articles and the Apple News. Google has established that the ultimate aim is for all published content, from videos, photographs, news stories, blogs to GIFs, to function effortlessly using AMPs.

The core focus of AMP really is on focusing on delivering content and how content can be distributed in an even better manner from Google Search to social networks. As of now, if you request a search on the AMP Demo, you get results powered by the AMP first whereas precisely those outcomes used to show up secondly. For the time being, this content is mainly associated with breaking news.

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Effect on your advertising remittance

The foremost benefit of pages like AMP is an economic gain as publishers will be able to showcase speedy ads. But do bear in mind that it could also intrude with your capability to monetize your digital assets. The AMP venture does not bolster any third-party scripts or author-written JavaScript. And Javascript supplies advertisements serving and analytics. So if you are not employing the correct advertising network and analytics, the AMP plan might not really work out for you. AdSense, AdTech, AdReactor, Twitter, A9, and DoubleClick are the allowed ad networks. As for the analytics, you can depend on Adobe Analytics, Google Analytics, Parse.ly and Chartbeat. Additionally, paywalls and subscriptions are most typically powered by Javascript but Google takes care of crafting the best solutions for publishers and readers. Google also has published documentation on the subject.

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Influence on your SEO

The AMP can enhance your organic exposure and visibility on search results. In terms of breaking news results, Google appears to prefer AMP findings. Those outcomes are more prominent and should meet an elevated CTA. The AMP plan also apparently fosters live news in its AMP results demo.

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The AMP is really good for your end-user experience

Load time is something that present-day users shall take into heed whenever visiting any website. A user-friendly and wholesome experience will grant a special boost of credibility to your website while stumbling upon slow page speed will diminish the user’s satisfaction. In Google’s recent study, it has been projected that a second faster on a mobile page can lead up to 21 percent augmentation in conversion rate. So the AMP plan aptly fits into that logic of serving the best possible experience.

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The AMP can create duplicate content

Prior to publishing your content under the AMP format, do not overlook setting your rel=canonical. As a matter of fact, the AMP HTML version you are going to generate is a duplicate of subsisting contents. It goes without saying, that duplication of content is harmful to your SEO. Make sure to insert a <link rel=”canonical” href= ”your-URL” /> in the <head> section directing to the authentic one.

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